Engage Your Community Through Marketing/PR – Ken Spears, DTM, CGD; Simone Nash, DTM, PDD, PRM
Session Outline
Member recruitment starts with marketing & PR (public relations). Discover how to engage your community with marketing & PR strategies & tools to boost club membership!
What we will cover:
– Learn about the difference between marketing and PR.
– Proven strategies & tools to get the word out about the benefits of Toastmasters to your community to attract more visitors to your Toastmasters club.
– And how to convert visitors to members!
Presenter Bio – Ken Spears, DTM, CGD
Ken Spears is serving as Club Growth Director in Founder’s District. His past experience in club growth includes chartering 9 clubs and increasing club membership by over 1,000 paid members during the last three years.
As an inspired leader, Ken has served in the following roles:
- Asst. Club Growth Membership Chair 2019-2020
- President’s Distinguished Division Director 2018-2019
- Organized Annual District Conference 2020
- Multi-Club Mentor
As a business leader, Ken is a successful business owner and certified Sommelier for over 20 years. He is also a community non-profit champion and leader.